Official figures show that last year there were on average 5000- 7000 properties are sold in London every month, However, what most of the people who bought a property in London last year don’t know, is that several hundred of these properties are never seen on websites or within any of prime glossy property magazines, simply because they are sold entirely off market.

Increasing numbers of buyers and sellers are circumventing the usual Real Estate Agents in favour of an off-market sale. Discreet and calm, these deals progress not by listings on high-street windows and open viewings, but by quiet phone calls to the right people. This has always existed for the most exclusive properties.

The off-market route is most effective at certain times of the year that the seller is considering selling their property in special circumstances or time and in that scenario we might suggest that they go down the quiet-marketing route first. If they find a buyer, great, but if not, then they can launch when the market picks up again at the end of summer without too much over exposure. It’s about hitting the market as fresh as possible.

The entry point for these properties are usually worth £5m to £10m upward. Their vendors are high net worth individuals who prefer to have their home sold discreetly rather than have it appear in the pages of the Evening Standard or popping up on everyone’s property alerts. The wealthy individuals or those overseas are happy to wait for the ideal opportunity, and to pounce as soon as it becomes available.

In certain situations – if a vendor is motivated, but doesn’t want the world to know – an off-market sale can be a attractive. But usually the premium works the other way. And while you might expect the buyers all to be oil and gas magnates, Lister says that among the Kazakhs, Chinese and Russians, 40 per cent of the off-market buyers are British. The off-market strategy is also gaining pace in the countryside, too, where buyers will pay a premium to secure their country pile without too much hassle.

Big country properties the sale comes about due to a generational shift. There will be a core estate being passed on with four, five, or six beneficiaries, so it’s impossible to keep the estate together and for the incoming owner there might be advantages to buying a country estate rather than that than an overpriced London property. Working farmlands are also very tax-efficient for inheritance.

It’s not just wealthy, private vendors who want to sell their properties off-market. London’s new homes builders, particularly in prime central London, prefer to market their developments off-market first.

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