PROVIDING SOLUTIONS
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Companies in the Natural Resources supply chain have gone from boom to bust in the past two years.  Africa is the last great emerging markets where there is significant opportunity – a country with a vast natural resource endowment and home to over one billion people, many of them highly educated – should rank among the world’s most exciting emerging markets.

Currently home to five of the world’s dozen fastest-growing economies, Africa’s comparably strong performance over the past five years is about more than commodity supercycle and the boon of debt relief. Improved macroeconomic management has played its part, and increasingly, so has the rise of the African consumer. A growing middle class concentrated in urban areas, coupled with a youth bulge across the continent bolster the case for Afro-optimism. The purpose is to carry out research and producing reports on policy issues, and opportunities in Natural Resources, Construction, Retail, Pharmaceutical and Financial Services.

With the help of the network of partners on the continent, we can identify, source and introduce viable opportunities to global firms, and provide help in Due Diligence, Legal Support as well as project support throughout the transaction’s lifecycle.
 

 

EXPERTISE
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MODERN

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Construction

Source and identify opportunities and introduce viable projects to global firms in construction, technology & industrial sector. Market intelligence, negotiating joint ventures, franchise & licensing and distribution agreements. Identifying local partners that enter into a joint venture agreement. Support to negotiate the term sheet and post-transaction support with local support.

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Natural Resources

Consulting clients to develop and implement innovative strategies, unlock growth opportunities and deliver sustainable performance improvements. We work with governments; multinational companies; equipment, technology & services suppliers; and the investment community to bring unrivalled expertise across the full spectrum of resources sectors.

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Energy

Legends Development offers a custom approach to providing forward-thinking ideas & solutions in an ever-evolving market. We providing insight into regulatory processes, pricing, supply & demand dynamics, market design, sourcing raw material, financing, joint venture, and operations. The breadth of our local & industry knowledge offers a full range of solution offerings, from insights to strategy and on to implementation.

 
 
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Pharmaceutical

Africa may be the only pharmaceutical market where genuinely high growth is still achievable. What’s driving that strength and how companies should react, in a world of slowing and stagnating markets, Africa represents perhaps the last geographic frontier where genuinely high growth is still achievable. Early movers can take steps to pursue competitive advantage and we offer a range of tailored services to meet the regulatory, compliance and QC needs, gap analysis, actual and  post-marketing management, and much more.

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Financial MARKET

Africa is not one unified market, but 54 distinct ones, with wide gaps between countries in terms of their market size, growth trajectory, macroeconomic landscape, legal structure, and political complexities. Our professional knowledge & expertise in Africa covers strategy & finance, risk management, organisational design & restructuring, governance & compliance, SME & corporate banking customers are things that are required to tackle the complex and often inscrutable state of regulatory requirements governing our industry like KYC.

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Retail

Retail is a fast-paced business & real talent is key and requires investment in effective local marketing & sales teams. That means building teams’ technical skills and selecting and developing strong local managers to lead them. The saying, ‘innovate or die’ has never been apter everywhere & even more so in the emerging Africa. Our Strategy is by laying the foundations for top-line growth, business development, and M&A. Marketing is done by creating tangible value for consumers by optimising the marketing mix based on a deep understanding of the local requirements.

 
OUR APPROACH
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African economy is still evolving on a shoestring, and big banks that are operating in the stronger markets like Nigeria and South Africa are very cautious in growing too quickly. This slow pace of change has left many senior leaders at multinational companies looking for help to verify the potential. Despite a weakened economy due to lower commodity prices, market uncertainty & the North African political problems, Africa as a whole remains an important opportunity for multinationals in emerging markets.

Africa is developing a diversified economy on the verge of a major expansion, and threats to its geopolitical stability are in decline. The more affluent country’s urbanised and large middle class has maintained a strong preference for foreign-made products despite restrictions due to currency exchange and a fragile economy. Senior executives should not lose perspective on the enormous opportunities in Africa, but they must be prepared to navigate some serious challenges. In parts of Africa, supply and distribution mechanisms still pose challenges: regulations are evolving, transport and logistics infrastructures are patchy, and lead times can be long. The ability to innovate the distribution channel and set up effective operations against this challenging backdrop is critical to capturing growth opportunities.  

UNDERSTAND
THE LIMITATION

Whilst, Africa is home to most of the world’s least competitive economies. Underdeveloped infrastructure, persistent inequality and flagging job creation. The middle class is less a force for change in sub-Saharan Africa than in other regions. The more politically relevant group is at the lower end of the income scale, with the poor still making up the majority of the population and increasingly concentrated in urban areas with the greater capacity to mobilise against unpopular policies. works in partnership with an African-based consultancy with extensive on-the-ground contacts and consultants to provide clients with an unrivalled depth of insight and identify the way forward.

 

Turning problems
into solutions

The new opportunities in Middle and Southern Africa presents investors with potentials of both rewards and risks. These regions remain less reliant on natural resources revenue than the rest of the North and WAfrican and the Gulf States. During for the last decade, these regions were forced to develop local content due to the volatile commodity prices. Foreign companies are in the position to seize the opportunity ahead of their competitors. Whilst the Natural Resource sector gets the most attention, Africa’s push for a diversified economy is attracting companies across industries, in particular, consumer-oriented sectors. Legends Development is currently helping clients with the task of ‘Re-engaging with the African market’

 

DOING BUSINESS IN Africa

40% of world's natural resources come from Africa, making it the world’s most strategic continent for the rest of the developed world. Furthermore, the growing International Commerce will make Africa a key link in connecting East and West while Africa's role as part of China’s new boom (especially with close links) could boost bilateral trade between those countries to up to $1000 billion. There are lucrative export and investment opportunities in Africa, which is also seeking to tap into its mineral wealth, and in emerging giants such as India and China, which need natural resources to fuel economic development.

 

PREPARING FOR
THE UNEXPECTED

Duringthe boom years, Africa’s economy became markedly diversified but realised only a fraction of its potential. With the change, a remarkable opportunity exists to recover from decades of under-investment. Africa has the capacity to become a major Natural Resources exporter, and an integral part of the global economic system. Also, Africa presents an important opportunity for multinational companies that operate in emerging markets. However, managing expectations about the country’s trajectory are crucial for building an effective strategy. At Legends Development we can guide you through a smarter approach that will find the sweet spot: advancing ahead of competitors while sidestepping first-mover mistakes.

 

PLANNING YOUR
ENTRY TO Africa

In a world of slowing and stagnating markets, Africa represents the last geographic frontier where high growth is still achievable. As ever, the key to success lies in understanding individual markets in granular detail. Early movers with the right approach should be able to capture competitive advantage. Africa will continue to grow for the foreseeable future. Africa will continue to grow for the foreseeable future. Now is the time for organisations in the developed world to decide whether they want to be part of that growth.

UPDATING GLOBAL
COMPLIANCE POLICIES

With Africa's push towards less reliant on its Natural Resources, it has learned to rely on diversification of local content. Foreign companies are seizing the opportunity ahead of their competitors. While the Natural Resources sector gets the most attention, Africa’s diversified economy is attracting companies across industries. In particular, consumer-oriented sectors. At Legends Development we can guide you through a smarter approach that will find the sweet spot: advancing ahead of competitors while sidestepping first-mover mistakes that often plague companies in unfamiliar, rapidly changing, high-stakes business environments.

OVERCOMING A LACK
OF MARKET DATA

Africa’s population is undergoing a massive shift. By 2025, two-fifths of economic growth will come from 30 cities of two million people or more; 22 of these cities will have GDP in excess of $20 billion. Cities enjoy better logistics infrastructures and health care capabilities, and urban households have more purchasing power and are quicker to adopt modern western style goods and services. This could boost bilateral trade between those countries to up to $2 trillion. There are lucrative export and investment opportunities in Africa, which is also seeking to tap into its mineral wealth, and the vast agricultural capabilities.

FINDING THE RIGHT
LOCAL PARTNERS

One of the most rapid and cost-efficient ways to break into an international market is to find good local partners. Africa presents an important opportunity for multinational companies that operate in emerging markets. But managing expectations about the country’s trajectory is crucial for building an effective strategy. At Legends Development we can guide you through a smart approach that will find the sweet spot: advancing ahead of competitors while sidestepping first-mover mistakes that often plague companies in unfamiliar, rapidly changing, high-stakes business environments.

RECLAIMING BRAND
EQUITY

African consumers may have distorted views of the legality of foreign goods that are in Africa. Senior executives are ready to trace the origins of and combat gray-market trade and counterfeits of their products in Africa. Otherwise, companies risk facing challenges related to pricing, value, and positioning against competitors. Same applies to brand protection for both overseas IP owners or local IP and brand identities. How can flagships and brand stores contribute to building brands in this emerging market? We can help to understand the relationships between the brand image, brand experience, brand attitude and brand equity in the emerging Africa.

ACCESSING
FOREIGN EXCHANGE

Africa is gradually restoring banking links with the rest of the world by forging ties with smaller foreign institutions, even though large global banks are still holding back because of legal risks. Africa presents an important opportunity for multinational companies that operate in emerging markets. But managing expectations about the country’s trajectory is crucial for building an effective strategy. At Legends Development we can guide you through a smart approach that will find the sweet spot: advancing ahead of competitors while sidestepping first-mover mistakes that often plague companies in unfamiliar, rapidly changing, high-stakes business environments.